Ad Campaign Optimization
Maximize your advertising ROI.
AI Optimization
Automated Suggestions
AI analyzes campaigns and suggests:
- Budget reallocations
- Audience refinements
- Creative improvements
- Bid adjustments
Implementing Suggestions
- Review AI suggestions
- Accept or modify
- Apply changes
- Monitor results
Manual Optimization
A/B Testing
Test variations:
- Headlines
- Images/videos
- Audiences
- Placements
Audience Refinement
Narrow or expand based on:
- Conversion data
- Engagement patterns
- Cost efficiency
Creative Refresh
When to update:
- CTR declining
- Frequency too high
- Performance plateau
Automated Rules
Creating Rules
- Go to Optimization
- Click Create Rule
- Set conditions
- Define actions
- Activate
Common Rules
- Pause ads with CTR < 1%
- Increase budget if ROAS > 3x
- Alert if spend > daily budget
Best Practices
- Test one variable at a time
- Allow sufficient data
- Document what works
- Scale winners gradually
Continue to AI Content Generation →