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Ad Campaign Optimization

Maximize your advertising ROI.

AI Optimization

Automated Suggestions

AI analyzes campaigns and suggests:

  • Budget reallocations
  • Audience refinements
  • Creative improvements
  • Bid adjustments

Implementing Suggestions

  1. Review AI suggestions
  2. Accept or modify
  3. Apply changes
  4. Monitor results

Manual Optimization

A/B Testing

Test variations:

  • Headlines
  • Images/videos
  • Audiences
  • Placements

Audience Refinement

Narrow or expand based on:

  • Conversion data
  • Engagement patterns
  • Cost efficiency

Creative Refresh

When to update:

  • CTR declining
  • Frequency too high
  • Performance plateau

Automated Rules

Creating Rules

  1. Go to Optimization
  2. Click Create Rule
  3. Set conditions
  4. Define actions
  5. Activate

Common Rules

  • Pause ads with CTR < 1%
  • Increase budget if ROAS > 3x
  • Alert if spend > daily budget

Best Practices

  • Test one variable at a time
  • Allow sufficient data
  • Document what works
  • Scale winners gradually

Continue to AI Content Generation