Creative Library
Centralized management for all your ad creatives.
Overview
Store, organize, and reuse ad creatives across campaigns and platforms.
Adding Creatives
Upload Methods
-
Direct Upload
- Drag and drop files
- Click to browse
- Bulk upload supported
-
From Campaign
- Save creatives from existing ads
- Import from connected platforms
-
AI Generated
- Create with AI tools
- Auto-save to library
Supported Formats
| Type | Formats |
|---|---|
| Images | JPG, PNG, GIF, WebP |
| Videos | MP4, MOV, AVI |
| Carousel | Multiple images/videos |
Organizing Creatives
Filtering Options
Filter by:
- Platform - Google, Facebook, LinkedIn, etc.
- Format - Image, video, carousel
- Status - Active, archived, draft
- AI Generated - Yes/No
- Date - Created, modified
Tags and Labels
- Add custom tags
- Create collections
- Group by campaign
- Mark favorites
Search
- Search by name
- Search by tags
- Filter combinations
Creative Details
Information Tracked
| Field | Description |
|---|---|
| Name | Creative identifier |
| Platform | Target platform(s) |
| Format | Image, video, carousel |
| Dimensions | Size specifications |
| File Size | Storage size |
| Created | Upload date |
| Performance | Usage metrics |
Performance Data
See how creatives perform:
- Impressions
- Clicks
- CTR
- Conversions
- Best performing campaigns
Creative Actions
Available Actions
- Preview - View full creative
- Edit - Modify details
- Duplicate - Create copy
- Download - Export file
- Archive - Hide from active view
- Delete - Remove permanently
Versioning
Track creative versions:
- Original upload
- Edited versions
- A/B test variations
- Platform-specific versions
Using Creatives
In Campaigns
- Create or edit campaign
- Go to ad creative section
- Click Select from Library
- Choose creative(s)
- Apply to ad
Platform Adaptation
System automatically:
- Suggests size adjustments
- Shows platform requirements
- Warns of specification issues
Best Practices
Organization
- Use consistent naming conventions
- Tag creatives thoroughly
- Archive old creatives regularly
Performance
- Review creative performance monthly
- Retire underperforming creatives
- Test new variations regularly
Storage
- Optimize file sizes
- Use appropriate formats
- Remove duplicates
Next: Audience Targeting →