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Dashboard Overview

The dashboard is your command center, providing a real-time view of all marketing activities across your clients.

Key Performance Indicators (KPIs)

The top of your dashboard displays key metrics:

Revenue Metrics

  • Total Revenue - Combined revenue from all clients
  • Monthly Recurring Revenue (MRR) - Subscription-based income
  • Revenue Growth - Month-over-month change

Client Metrics

  • Active Clients - Currently active client accounts
  • New Clients - Clients added this month
  • Client Health - Overall client satisfaction score

Marketing Metrics

  • Total Leads - Leads across all channels
  • Conversion Rate - Lead-to-customer conversion
  • Engagement Rate - Average engagement across campaigns

Automation Metrics

  • Active Automations - Running workflows
  • Automation Success Rate - Successful completions
  • Tasks Completed - Automated tasks run

Dashboard Panels

Marketing Performance

Overview of marketing across channels:

ChannelMetrics
EmailOpen rate, click rate, subscribers
SocialEngagement, followers, reach
AdsSpend, impressions, ROAS

CRM Pipeline Summary

Visual breakdown of your sales pipeline:

  • Total deal value by stage
  • Deals closing this month
  • Pipeline velocity
  • Win/loss ratio

Automation Hub

Monitor your automations:

  • Active workflows
  • Recent executions
  • Success/failure rates
  • Cost per automation

Team Performance

If you have a team:

  • Tasks completed per member
  • Response times
  • Client assignments
  • Activity levels

Activity Feed

Real-time feed of recent actions:

  • New leads captured
  • Campaigns sent
  • Deals updated
  • Tasks completed

Time Range Selection

Filter dashboard data by time:

  • Today - Current day
  • This Week - Last 7 days
  • This Month - Current month
  • This Quarter - Last 90 days
  • This Year - Year to date
  • Custom - Select specific dates

Client Filter

View data for:

  • All Clients - Aggregate view
  • Specific Client - Single client focus
  • Client Group - Tagged client groups

Refresh & Real-Time

Auto-Refresh

Dashboard updates automatically based on your settings.

Manual Refresh

Click the Refresh button to update immediately.

Real-Time Indicators

Live data shows with a pulsing indicator.

Quick Actions

From the dashboard, you can:

  • Create Campaign - Start a new campaign
  • Add Client - Register a new client
  • Generate Report - Create a performance report
  • View Alerts - Check important notifications

Next: Dashboard Widgets