Budget Management
Keep advertising costs under control.
Budget Types
Daily Budget
Maximum spend per day.
Lifetime Budget
Total spend for campaign duration.
Budget Settings
Setting Budgets
- Open campaign settings
- Click Budget
- Enter amount
- Save changes
Budget Alerts
Get notified when:
- 50% budget used
- 80% budget used
- Budget exhausted
Spend Tracking
Dashboard View
- Spent vs budget
- Daily spend trend
- Projected spend
Cost Metrics
| Metric | Description |
|---|---|
| CPC | Cost per click |
| CPM | Cost per 1000 impressions |
| CPA | Cost per acquisition |
| ROAS | Return on ad spend |
Budget Pacing
Even Pacing
Spend evenly throughout period.
Accelerated
Spend budget quickly, then stop.
Optimization
Automated Rules
Create rules to:
- Pause low performers
- Increase budget on winners
- Adjust bids automatically
Next: Ad Analytics →