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Audience Targeting

Create sophisticated audience segments for precise ad targeting.

Audience Types​

Demographic Targeting​

Target by:

  • Age ranges
  • Gender
  • Location (country, state, city)
  • Language
  • Income level
  • Education
  • Job title/industry

Interest-Based​

Target based on:

  • Hobbies and interests
  • Purchase behavior
  • Brand affinities
  • Content consumption

Behavioral​

Target based on actions:

  • Website visitors
  • App users
  • Video viewers
  • Past purchasers
  • Cart abandoners

Lookalike Audiences​

Find similar users to:

  • Best customers
  • Converters
  • High-value segments
  • Email subscribers

Custom Audiences​

Build from:

  • Customer email lists
  • Phone numbers
  • Website pixel data
  • App activity

Audience Segment Builder​

Creating Segments​

  1. Go to Ad Campaigns → Audiences
  2. Click Create Segment
  3. Define criteria:
    • Include conditions (AND/OR)
    • Exclude conditions
    • Combine multiple rules
  4. Name and save segment
  5. Apply to campaigns

Segment Rules​

Combine conditions with:

  • AND - Must match all
  • OR - Match any
  • NOT - Exclude matches

Example Segments​

High-Intent Shoppers:

Visited product page (last 7 days)
AND Viewed 3+ products
AND NOT Purchased

Loyal Customers:

Purchased 2+ times
OR Total spend > $500

Audience Insights​

Demographics​

View audience composition:

  • Age distribution
  • Gender breakdown
  • Location map
  • Language preferences

Interests​

Understand what audiences like:

  • Top interests
  • Related brands
  • Content preferences
  • Shopping behavior

Behaviors​

See how audiences act:

  • Device usage (mobile, desktop, tablet)
  • Purchase patterns
  • Engagement levels
  • Platform preferences

Managing Audiences​

Audience Status​

  • Active - Currently used in campaigns
  • Paused - Saved but not active
  • Building - Processing data
  • Expired - Needs refresh

Audience Actions​

  • Edit - Modify criteria
  • Duplicate - Create variation
  • Expand - Broaden targeting
  • Restrict - Narrow targeting
  • Delete - Remove segment

Size Estimates​

See estimated audience size:

  • Total potential reach
  • Platform-specific reach
  • Size by location

Cross-Platform Audiences​

Unified Segments​

Create once, use everywhere:

  • Google Ads
  • Facebook/Instagram
  • LinkedIn
  • Twitter

Platform Sync​

  • Automatic syncing
  • Platform-specific requirements
  • Size variations by platform

Best Practices​

Audience Size​

  • Not too broad (wasted spend)
  • Not too narrow (limited reach)
  • Target 100K-1M for most campaigns

Segmentation​

  • Create specific segments
  • Test different audiences
  • Combine for precision

Maintenance​

  • Refresh audiences regularly
  • Remove inactive segments
  • Update based on performance

Next: Scheduled Reports →