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Ad Campaign Analytics

Measure and optimize ad performance.

Key Metrics​

Performance​

MetricDescription
ImpressionsTimes ad shown
ReachUnique users
ClicksAd clicks
CTRClick-through rate
ConversionsGoal completions

Cost Metrics​

MetricDescription
SpendTotal spend
CPCCost per click
CPMCost per 1000 views
CPACost per action
ROASRevenue / Spend

Reports​

Campaign Report​

  • Overall performance
  • Daily trends
  • Comparison periods

Ad Set Report​

  • Audience performance
  • Placement breakdown
  • Device breakdown

Creative Report​

  • Ad creative performance
  • A/B test results
  • Fatigue indicators

Attribution​

Models​

  • Last click
  • First click
  • Linear
  • Time decay
  • Data-driven

Cross-Platform​

Track conversions across:

  • Web
  • App
  • Offline

Next: Ad Optimization →