Bid Optimization
Automate campaign optimization with intelligent rules.
Optimization Rules
Create automated rules to optimize campaigns based on performance.
Rule Types
| Rule Type | Action |
|---|---|
| Budget Increase | Raise budget when performing well |
| Budget Decrease | Lower budget when underperforming |
| Bid Increase | Raise bids for better placement |
| Bid Decrease | Lower bids to control costs |
| Pause Campaign | Stop underperforming campaigns |
| Enable Campaign | Restart paused campaigns |
| Audience Expansion | Broaden targeting |
| Audience Restriction | Narrow targeting |
| Placement Optimization | Adjust ad placements |
Creating Rules
- Go to Ad Campaigns → Automation
- Click Create Rule
- Configure:
- Rule name
- Trigger conditions
- Action to take
- Limits and constraints
- Set schedule
- Activate rule
Trigger Conditions
Set rules based on metrics:
| Metric | Operators |
|---|---|
| ROAS | Greater than, Less than |
| CTR | Above, Below threshold |
| CPA | Exceeds, Under limit |
| Spend | Reaches percentage |
| Conversions | Above, Below count |
Operators:
- Greater than
- Less than
- Equals
- Between range
Timeframes
Monitor metrics over:
- Last hour
- Last 24 hours
- Last 7 days
- Last 30 days
- Custom period
Rule Configuration
Priority Levels
- High - Execute immediately
- Medium - Standard processing
- Low - Execute when resources allow
Execution Options
| Option | Description |
|---|---|
| Frequency | How often to check |
| Max Change | Limit per execution |
| Manual Approval | Require confirmation |
| Schedule | Active hours/days |
Safety Limits
Set maximum changes:
- Maximum budget increase (%)
- Maximum bid adjustment (%)
- Daily change limits
- Minimum spend thresholds
Performance Tracking
Rule Metrics
Track each rule's effectiveness:
- Success rate
- Total triggers
- Average impact
- Cost savings
- Revenue gains
Optimization History
View all automated changes:
- Date and time
- Rule triggered
- Action taken
- Before/after values
- Impact on performance
Smart Optimization
AI Recommendations
The system suggests optimizations:
- Underperforming campaigns
- Budget reallocation opportunities
- Bid adjustment recommendations
- Audience optimization ideas
Automated Insights
Get alerts for:
- Unusual performance changes
- Budget pacing issues
- Optimization opportunities
- Rule conflicts
Example Rules
Increase Budget for High ROAS
IF ROAS > 3.0 for last 7 days
AND Spend < 80% of budget
THEN Increase budget by 20%
LIMIT Max 50% total increase
Pause Low Performers
IF CPA > $50 for last 7 days
AND Conversions < 5
THEN Pause campaign
NOTIFY Team via email
Bid Adjustment
IF CTR < 1% for last 3 days
AND Impressions > 10,000
THEN Decrease bid by 10%
LIMIT Min bid $0.50
Best Practices
- Start with conservative rules
- Monitor rule performance
- Set appropriate limits
- Review automated changes regularly
- Use manual approval for large changes
Next: Attribution Tracking →