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Creating Ad Campaigns

Step-by-step guide to creating campaigns.

Campaign Setup​

Step 1: Choose Platform​

Select advertising platform:

  • Google Ads
  • Facebook/Instagram
  • LinkedIn
  • Twitter

Step 2: Campaign Objective​

Choose your goal:

  • Awareness - Brand visibility
  • Traffic - Website visits
  • Engagement - Interactions
  • Leads - Lead generation
  • Conversions - Sales/signups

Step 3: Audience​

Define your audience:

  • Demographics
  • Interests
  • Behaviors
  • Custom audiences
  • Lookalike audiences

Step 4: Budget & Schedule​

Set parameters:

  • Daily or lifetime budget
  • Start and end dates
  • Bid strategy

Step 5: Creative​

Add your ads:

  • Images or videos
  • Headlines
  • Descriptions
  • Call-to-action
  • Destination URL

Step 6: Review & Launch​

  1. Review all settings
  2. Check preview
  3. Launch campaign

Platform-Specific Setup​

  • Search campaigns
  • Display campaigns
  • Shopping campaigns
  • Video campaigns

Facebook Ads​

  • Feed ads
  • Story ads
  • Reels ads
  • Carousel ads

Next: Budget Management →