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Email Analytics

Measure and improve email performance.

Key Metrics​

Delivery Metrics​

MetricGoodDescription
Delivery Rate>98%Emails successfully delivered
Bounce Rate<2%Undeliverable emails
Hard Bounces<0.5%Invalid addresses
Soft Bounces<1.5%Temporary issues

Engagement Metrics​

MetricGoodDescription
Open Rate>20%Emails opened
Click Rate>3%Links clicked
CTOR>15%Clicks / Opens
Unsubscribe<0.5%Opt-outs

Campaign Reports​

Overview Report​

  • Total sent
  • Delivered
  • Opens (unique/total)
  • Clicks (unique/total)
  • Revenue attributed

Click Map​

Visual representation of:

  • Which links were clicked
  • Click frequency
  • Heatmap overlay

Device Report​

Breakdown by:

  • Desktop vs mobile
  • Email clients
  • Operating systems

Subscriber Analytics​

Engagement Scoring​

  • High engagement
  • Medium engagement
  • Low engagement
  • Inactive

List Health​

  • Active subscribers
  • Bounced contacts
  • Unsubscribed
  • Spam complaints

Comparison Reports​

A/B Test Results​

Compare variations:

  • Subject lines
  • Content versions
  • Send times

Campaign Comparison​

Compare campaigns over time:

  • Week over week
  • Month over month
  • Campaign vs campaign

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