Content Gap Analysis
Comprehensive comparison between your site and competitors.
Running Analysis
- Go to SEO Tools → Content Gap
- Enter:
- Your website URL
- Competitor website URL
- Target keyword
- Click Analyze
- Wait for comparison (2-6 minutes)
Executive Summary
Overall Assessment
- SEO score (0-100)
- Rating (Excellent/Good/Needs Improvement/Poor)
- Current ranking status
- Search intent classification
- Competitive status
Issues Overview
- Critical issues count
- High priority issues
- Total issues identified
- Top issues to fix
Technical SEO Comparison
On-Page SEO
| Element | Your Site | Competitor |
|---|---|---|
| Title Tag | Content & length | Content & length |
| Meta Description | Content & length | Content & length |
| H1 Tags | Count & content | Count & content |
| H2/H3 Tags | Structure | Structure |
| Images | Count & alt text | Count & alt text |
| Links | Internal/External | Internal/External |
| Schema | Types present | Types present |
Performance Comparison
| Metric | Your Site | Competitor |
|---|---|---|
| Mobile Score | 0-100 | 0-100 |
| Desktop Score | 0-100 | 0-100 |
| LCP | Time (s) | Time (s) |
| CLS | Score | Score |
| TBT | Time (ms) | Time (ms) |
Content Analysis
Content Metrics
| Metric | Comparison |
|---|---|
| Word Count | You vs them |
| Readability | Score comparison |
| Keyword Density | Percentage |
| Keyword Placement | Title, meta, H1 |
Content Quality
- Depth of coverage
- Topic completeness
- User intent match
SERP Intelligence
Current Rankings
- Your position for keyword
- Competitor position
- Gap to close
Search Intent
- Primary intent detected
- Secondary intents
- Confidence score
SERP Features
Features present in results:
- Knowledge graph
- AI Overview
- Featured snippets
- People Also Ask
- Videos
- Local pack
- Ads
Top Competitors
Positions 1-10 analysis:
- Domain
- Position
- Title
- URL
Competitive Analysis
Your Strengths
Areas where you outperform:
- Better metrics
- More content
- Technical advantages
Areas to Improve
Where competitor wins:
- Content gaps
- Technical issues
- Missing elements
Competitive Advantage
Overall positioning statement and strategy
Content Gaps
Topic Opportunities
Topics competitor covers that you don't:
- Topic name
- Priority level
- Opportunity description
- Content recommendation
Missing Sections
Content sections to add:
- Section topic
- Why it matters
- Implementation guide
Issues Breakdown
By Priority
Critical Issues:
- Must fix immediately
- Blocking rankings
- Major problems
High Priority:
- Address this week
- Significant impact
- Quick improvements
Medium Priority:
- Plan for month
- Moderate impact
- Optimization tasks
Low Priority:
- Long-term items
- Minor improvements
- Nice to have
Action Plan
Immediate (1-2 weeks)
Critical fixes:
- Specific tasks
- Expected impact
- Effort level
Short-term (1 month)
Important improvements:
- Content additions
- Technical fixes
- Optimization tasks
Long-term (2-3 months)
Foundational work:
- Major content projects
- Technical overhauls
- Competitive positioning
AI-Powered Report
Generated Analysis
Comprehensive insights:
- Strategic recommendations
- Detailed explanations
- Priority guidance
Export Options
- Download full report
- Share with team
- Track progress
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