Content Gap Analysis
Comprehensive comparison between your site and competitors.
Running Analysis
- Go to SEO Tools → Content Gap
- Enter:
- Your Website URL (required) - Your site to analyze
- Competitor URLs (required) - 1 to 3 competitor websites
- Business Type (optional) - Auto-detected if not provided
- Click Analyze
- Wait for comprehensive comparison
Input Format
Required Fields
| Field | Type | Description |
|---|---|---|
website_url | string | Your website URL to analyze |
competitor_urls | string or array | 1-3 competitor URLs to compare against |
Optional Fields
| Field | Type | Description |
|---|---|---|
business_type | string | Industry/niche (auto-detected if not provided) |
Example Request
{
"website_url": "https://yoursite.com",
"competitor_urls": [
"https://competitor1.com",
"https://competitor2.com",
"https://competitor3.com"
],
"business_type": "ecommerce"
}
Validation Rules
- Maximum 3 competitor URLs - Analysis is limited to comparing against 3 competitors
- URLs are normalized - Trailing slashes are automatically removed
- Business type formatting - Converted to lowercase with underscores (e.g., "E Commerce" → "ecommerce")
Analysis Metadata
The analysis returns metadata including:
{
"analysis_metadata": {
"analyzed_date": "2024-01-15T10:30:00.000Z",
"client_url": "https://yoursite.com",
"competitor_urls": ["https://competitor1.com"],
"business_type": "ecommerce",
"business_type_source": "user_provided",
"data_sources_used": [
"serp_api",
"google_trends",
"openai_analysis",
"content_scraping"
],
"limitations": "Search volumes are trend-based estimates, traffic projections are ranges"
}
}
Business Type Detection
If business_type is not provided, the system will automatically detect your industry based on website content analysis. The business_type_source field indicates whether it was user_provided or auto_detected.
Executive Summary
Overall Assessment
- SEO score (0-100)
- Rating (Excellent/Good/Needs Improvement/Poor)
- Current ranking status
- Search intent classification
- Competitive status
Issues Overview
- Critical issues count
- High priority issues
- Total issues identified
- Top issues to fix
Technical SEO Comparison
On-Page SEO
| Element | Your Site | Competitor |
|---|---|---|
| Title Tag | Content & length | Content & length |
| Meta Description | Content & length | Content & length |
| H1 Tags | Count & content | Count & content |
| H2/H3 Tags | Structure | Structure |
| Images | Count & alt text | Count & alt text |
| Links | Internal/External | Internal/External |
| Schema | Types present | Types present |
Performance Comparison
| Metric | Your Site | Competitor |
|---|---|---|
| Mobile Score | 0-100 | 0-100 |
| Desktop Score | 0-100 | 0-100 |
| LCP | Time (s) | Time (s) |
| CLS | Score | Score |
| TBT | Time (ms) | Time (ms) |
Content Analysis
Content Metrics
| Metric | Comparison |
|---|---|
| Word Count | You vs them |
| Readability | Score comparison |
| Keyword Density | Percentage |
| Keyword Placement | Title, meta, H1 |
Content Quality
- Depth of coverage
- Topic completeness
- User intent match
SERP Intelligence
Current Rankings
- Your position for keyword
- Competitor position
- Gap to close
Search Intent
- Primary intent detected
- Secondary intents
- Confidence score
SERP Features
Features present in results:
- Knowledge graph
- AI Overview
- Featured snippets
- People Also Ask
- Videos
- Local pack
- Ads
Top Competitors
Positions 1-10 analysis:
- Domain
- Position
- Title
- URL
Competitive Analysis
Your Strengths
Areas where you outperform:
- Better metrics
- More content
- Technical advantages
Areas to Improve
Where competitor wins:
- Content gaps
- Technical issues
- Missing elements
Competitive Advantage
Overall positioning statement and strategy
Content Gaps
Topic Opportunities
Topics competitor covers that you don't:
- Topic name
- Priority level
- Opportunity description
- Content recommendation
Missing Sections
Content sections to add:
- Section topic
- Why it matters
- Implementation guide
Issues Breakdown
By Priority
Critical Issues:
- Must fix immediately
- Blocking rankings
- Major problems
High Priority:
- Address this week
- Significant impact
- Quick improvements
Medium Priority:
- Plan for month
- Moderate impact
- Optimization tasks
Low Priority:
- Long-term items
- Minor improvements
- Nice to have
Action Plan
Immediate (1-2 weeks)
Critical fixes:
- Specific tasks
- Expected impact
- Effort level
Short-term (1 month)
Important improvements:
- Content additions
- Technical fixes
- Optimization tasks
Long-term (2-3 months)
Foundational work:
- Major content projects
- Technical overhauls
- Competitive positioning
AI-Powered Report
Generated Analysis
Comprehensive insights:
- Strategic recommendations
- Detailed explanations
- Priority guidance
Export Options
- Download full report
- Share with team
- Track progress
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